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  • Matej Ilavsky

B2B sales and GDPR compliance

In 2018 General Data Protection Rules (GDPR) were launched in all EU countries, including UK. All companies working from, or working with EU companies need to be compliant with rules about general data protection.


GDPR applies wherever personal data are processed, including personal data connected to businesses. Personal data are all the data that make a single person identifiable - including names, personal phone number or personalized e-mail addresses.

Our B2B databases never contain such data. We work exclusively with data that:

1.) were made public by company,

2.) are linked to business or public entities in general.


There are six ways to establish a lawful basis to process someone’s mailing address for cold e-mailing: consent, contract, legal obligation, vital interests, public task and legitimate interest.

Our cold e-mails are always checked to be compliant within legitimate interest. Under legitimate interest, company e-mail address is used for contacting in a way, that is reasonably expected in a business way, and has minimal privacy impact. Therefore we always work with our clients, to ensure that the message we are communicating is relevant for the exact recipient.

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